This is a great time to be a marketing leader. Never has the opportunity been greater to make a real impact in the success of a company than in the "winner takes all" market of today.
— Mark Donnigan (@mdonnigan) February 8, 2020
Here is my latest LinkedIn article that build…https://t.co/1j9GxXnjXQ https://t.co/IYV2huWv2e
By Mark Donnigan Marketing Head:
Here's one approach for how to build a market in a winner takes all environment. This short article builds on a discussion I created to present my How To Drive A Market Mark Donnigan ideas around category design and why it's necessary that all organizations regardless of the phase they are in, perform the category design playbook so they will end up being the Category King.